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The 30 Day MBA: Your Fast Track Guide to Business Success, by Colin Barrow
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The 30 Day MBA covers the essential elements and core disciplines in a top MBA program. The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy. It includes thorough explanation and examples of the "break even analysis," used by MBAs for making cost, volume, pricing and profit decisions, as well as analysis of the emergence of brands in developing countries.
This third edition contains a wealth of additions and enhancements including a table that illustrates which of the world's top business schools have been researched and drawn on for content; a Business Concepts Index that allows readers to quickly find the business tool or technique relevant to the area of business they are interested in exploring; coverage of four key optional modules that every MBA student should take; insights on the top 10 business gurus that every MBA student must know about such as Peter Drucker, Stephen Covey, Ken Blanchard and Tom Peters. It also incorporates external reading and resources, online library and information sources, case studies and links to online self-assessment tests.
- Sales Rank: #1607931 in Books
- Published on: 2013-08-28
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .77" w x 6.00" l, 1.06 pounds
- Binding: Paperback
- 336 pages
Review
"[E]verything from business savvy on markets and competitors to research data, case studies, and free business tool downloads. Any business library - and many a general interest lending library - needs this." (James Cox Midwest Book Review)
General business readers, executives, managers, accountants, business lawyers, schools of continuing studies, extension courses and executive education
About the Author
Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co authored ten books in the Dummies series. He was Head of the Enterprise Group at Cranfield School of Management, a leading international business school, for ten years. For the next 20 years he lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook, The 30 Day MBA in International Business, The 30 Day MBA in Marketing and The 30 Day MBA in Business Finance (Kogan Page).
Most helpful customer reviews
0 of 0 people found the following review helpful.
Barely skims the surface
By Ryan
While this is not a bad reference book, it fails to do what it claims. It does NOT, in any way, replace an actual class. While I agree with the author that school/classes can be a time-suck/not worth the cost/etc., this book BARELY skims the surface of even an intro-level class. It's a decent reference book (for example, the financial ratios section is useful), but does not teach much of anything.
The other main criticism I have is that the author spends a lot of time writing about irrelevant stuff. He provides examples and history that, while possibly interesting, do not apply to what a manager/worker wants to know. Much of the content is abstract or overly general (e.g., he writes about several different schools of economic thought, without tying it back to the real world) to provide value.
Let me also state my biases: I recently went to a top-ten (US) MBA program, and have mixed feelings. But I learned a lot because (a) I spent a lot of time trying to learn and (b) i was surrounded by teammates and classmates who were very good at certain skills, or just plain smarter than me. Again, this book can be a reference, but is not much of a teaching tool.
0 of 0 people found the following review helpful.
but is informative and can be useful.
By Katarina Ortmann
Doesn't exactly replace an MBA, but gives a quick overview of important topics. Not really that different from many other business books, but is informative and can be useful.
0 of 0 people found the following review helpful.
I can learn MBA shortly through this book. The ...
By Jason
I can learn MBA shortly through this book. The author is very knowledgeable. I can use this book into practical and instruct my actual work
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